{"id":41,"date":"2009-11-02T23:52:52","date_gmt":"2009-11-03T05:52:52","guid":{"rendered":"http:\/\/www.uberoom.com\/blogs\/?p=41"},"modified":"2015-11-21T01:30:25","modified_gmt":"2015-11-21T07:30:25","slug":"accommodation-game-changers-the-14-most-influential-of-this-decade","status":"publish","type":"post","link":"https:\/\/www.uberoom.com\/blogs\/2009\/11\/02\/accommodation-game-changers-the-14-most-influential-of-this-decade\/","title":{"rendered":"Accommodation Game Changers: The 14 Most Influential of this Decade"},"content":{"rendered":"<p><strong>You have their full attention &#8211; but that&#8217;s a good thing. (Source: <a id=\"aptureLink_Z2xtsOYhfN\" href=\"http:\/\/www.flickr.com\/photos\/markjhandel\/2303373668\/\">markjhandel<\/a>)<\/strong><\/p>\n<p>1) Free in room Wi-Fi<br \/>\nI\u2019m still amazed at the mid- and upper-level hotels that continue to not offer or, even worse, charge their guests for Wi-Fi.  In the very least, hotels should offer free Wi-Fi in a quiet area where guests can go to conduct business, away from the bar.  <a href=\"http:\/\/www.hotelchatter.com\" target=\"_blank\">Hotelchatter.com<\/a> does a thorough study each year and compiles a quick reference chart.  If your laptop is useless to you without Wi-Fi, you can check-out these <a id=\"aptureLink_iU4c6I6a8F\" href=\"http:\/\/www.youtube.com\/watch?v=Q8OMijrTVBU\">alternative uses<\/a> just in time for winter.<\/p>\n<p><a href=\"http:\/\/www.uberoom.com\/blogs\/wp-content\/uploads\/2009\/10\/2009WiFiChart_2.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.uberoom.com\/blogs\/wp-content\/uploads\/2009\/10\/2009WiFiChart_2.jpg\" alt=\"2009WiFiChart_2\" title=\"2009WiFiChart_2\" width=\"500\" height=\"305\" class=\"alignnone size-full wp-image-52\" srcset=\"https:\/\/www.uberoom.com\/blogs\/wp-content\/uploads\/2009\/10\/2009WiFiChart_2.jpg 500w, https:\/\/www.uberoom.com\/blogs\/wp-content\/uploads\/2009\/10\/2009WiFiChart_2-300x183.jpg 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/a><br \/>\n<strong>Before you book, check the chart (Source: <a id=\"aptureLink_F8PMfsvbWY\" href=\"http:\/\/www.hotelchatter.com\/files\/1425\/2009WiFiChart_2.jpg\">Hotel Chatter<\/a>)<\/strong><\/p>\n<p>2) Online travel agencies<br \/>\n<a href=\"http:\/\/www.voyages-sncf.com\/\" target=\"_blank\">Voyages-sncf.com<\/a>, <a href=\"http:\/\/www.expedia.com\" target=\"_blank\">Expedia, Inc.<\/a>, Sabre Holdings, Opodo, and <a href=\"http:\/\/www.priceline.com\" target=\"_blank\">Priceline.com<\/a> have become the elephants in the hotel room booking business.  Each with 2008 annual revenue in the billions plus ($USD), they continue to be a saving grace for travelers and a source of frustration for royalty-paying hotels.  Only a few niche personal travel agents will survive this paradigm shift of information efficiency.  To compete, fare aggregators and metasearch engines like <a href=\"http:\/\/www.kayak.com\" target=\"_blank\">Kayak.com<\/a>, <a href=\"http:\/\/www.cheapflights.com\" target=\"_blank\">Cheapflights.com<\/a>, and <a href=\"http:\/\/www.sidestep.com\" target=\"_blank\">SideStep.com<\/a> continue to stockpile their information offers.<\/p>\n<p>3) Informed Vagabonding<br \/>\nVagabonding is travelling on the cheap.  Those that piggyback for airline points but can\u2019t find a nearby <a href=\"http:\/\/www.couchsurfing.org\/\" target=\"_blank\">Couchsurfing.com<\/a> buddy give hotels unique bargaining challenges.  Numerous last-minute hotel deals have been found by using sites like <a href=\"http:\/\/www.vagabondtraveller.com\" target=\"_blank\">Vagabondtraveller.com<\/a>.  Being able to provide non-touristy information to these seasoned (and occasionally smelly &Uuml;) travelers is a challenge front desk or concierge employees must successfully overcome.<\/p>\n<p>4) The Twitter Deal<br \/>\nAside from the plethora of non-informative or news-repeating tweets available, hotels have made some Twitter progress.  The last minute Twitter coupon code has already made it the go-to site for smart travelers.  Whether it builds customer loyalty is a matter of execution.  Hotels that creatively fulfill their target guests&#8217; needs continue to do well.  Have a favorite stay?  Always check their twitter feed before booking.<\/p>\n<p>5) TripAdvisor<br \/>\nThe one stop shop for hotel and bed &#038; breakfast reviews, <a href=\"http:\/\/www.tripadvisor.com\" target=\"_blank\">Tripadvisor.com<\/a> now has over 25 million reviews to read and for the most part, trust.  It allows travelers to find out if construction on an addition is currently waking guests up at 8 am or if the service staff is exquisitely well trained and motivated.<\/p>\n<p>6) Hotel Alternatives<br \/>\nThe 2008\/2009 economic downturn was a booming opportunity for those associated with what are typically more frugal accommodation alternatives.  I don\u2019t have to look across the street at <a href=\"http:\/\/www.homeaway.com\" target=\"_blank\">HomeAway.com\u2019s<\/a> new office here in downtown Austin to understand the benefits of structured information for deal-seeking travelers and scheduled booking for their home-owning clients.  The acquisition of <a href=\"http:\/\/www.vrbo.com\" target=\"_blank\">VRBO.com<\/a> secured their spot in the United States at the top of the vacation home food chain.  <a href=\"http:\/\/www.bedandbreakfast.com\" target=\"_blank\">BedandBreakfast.com<\/a> operates in a similar space for bed and breakfasts while offering a gift card service for travelers to book nights with their clients.<\/p>\n<p>7) Airport, Capsule, or Mini-Hotels<br \/>\nThe nap &#038; shower model tries to grab travelers with long layovers or heavy hangovers.  Honolulu International Airport tried it but eventually failed, yet the nearby Nimitz Shower Tree Mini-Hotel is picking-up where they left off.  The model is not very popular in the States, but Europe and Japan boast a healthy demand for weary travelers looking for a convenient reprieve.  A popular capsule hotel near Kabukicho in Tokyo is mostly for recovering businessmen after an evening of drunken debauchery.<\/p>\n<p><a href=\"http:\/\/www.uberoom.com\/blogs\/wp-content\/uploads\/2009\/11\/capsule-2.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.uberoom.com\/blogs\/wp-content\/uploads\/2009\/11\/capsule-2.jpg\" alt=\"Japanese capsule hotel\" title=\"Japanese capsule hotel\" width=\"500\" height=\"375\" class=\"alignnone size-full wp-image-71\" srcset=\"https:\/\/www.uberoom.com\/blogs\/wp-content\/uploads\/2009\/11\/capsule-2.jpg 500w, https:\/\/www.uberoom.com\/blogs\/wp-content\/uploads\/2009\/11\/capsule-2-300x225.jpg 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/a><br \/>\n<strong>Capsule hotel in Japan.  One at a time please.  (Source: <a id=\"aptureLink_wKKATJcYom\" href=\"http:\/\/www.yesicanusechopsticks.com\/larrygreg\/capsule%202.jpg\">Yesicanusechopsticks<\/a>)<\/strong><\/p>\n<p>8) Boutique hotels in the U.S.<br \/>\nAccording to <a href=\"http:\/\/www.independent.co.uk\/\" target=\"_blank\">The Independent<\/a>, the term \u201cboutique hotel\u201d was coined by entrepreneur Steve Rubell when he and Ian Schrager opened Morgans on Madison Avenue in 1984, because, for comparison, it was more like a boutique rather than a department store.  The popularity of this experience blossomed with the real estate boom and bust of the past few years.  Whether companies trying to differentiate their properties from the norm will continue on this path coming out of this downturn remains to be answered.<\/p>\n<p>9) Green Hotels<br \/>\nThe green hotel movement gained momentum this last decade.  A percentage of travelers demand they stay in not only a LEED certified structure, but with environmentally conscious services.  The hotel\u2019s LEED plaque will state whether the hotel has silver, gold, or platinum status.  Sheraton\u2019s <a href=\"http:\/\/www.starwoodhotels.com\/element\/index.html\" target=\"_blank\">Element Hotels<\/a> is the first hotel chain that requires all properties be LEED certified.  At the far end of the spectrum, <a href=\"http:\/\/www.maho.org\/\" target=\"_blank\">Maho Bay Camps<\/a> in the Virgin Islands range from \u201ceco-tents\u201d to rain-collecting cottages.<\/p>\n<p>10) Frequent Visitor Preferences<br \/>\nThe last decade have seen guest services launch into a completely new dimension.  The Seinfeld episode where George injures his hamstring trying to kick out his tucked-in bedsheets has some truth to it, as the maid actually left the correct bed untucked (George and Jerry were in different beds when the request was made).  Some hotel chains now keep track of your favorite soap and shampoo, what radio station to have your alarm dialed to, and yes, whether or not to leave your sheets untucked.  Guests have become less paranoid about allowing their hotel to keep this information and the smart managers have taken advantage.<\/p>\n<p>11) The iHome<br \/>\nSpeaking of alarm clocks, the growth mp3 popularity from Napster to today\u2019s legal paid services forced many hotels to recognize the antiquated nature of the $10 alarm clock.  Enter the iHome.  There are many variations, but the iHome became the defacto standard for playing mp3s in your room.  And in the future?  Bittel Electronics just created an alarm clock\/phone\/radio\/iPod\/iPhone\/mp3 player interface called the UNO.  Nice.<\/p>\n<p><a href=\"http:\/\/www.uberoom.com\/blogs\/wp-content\/uploads\/2009\/11\/Bittel_UNO.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.uberoom.com\/blogs\/wp-content\/uploads\/2009\/11\/Bittel_UNO.jpg\" alt=\"Bittel UNO\" title=\"Bittel UNO\" width=\"500\" height=\"412\" class=\"alignnone size-full wp-image-68\" srcset=\"https:\/\/www.uberoom.com\/blogs\/wp-content\/uploads\/2009\/11\/Bittel_UNO.jpg 500w, https:\/\/www.uberoom.com\/blogs\/wp-content\/uploads\/2009\/11\/Bittel_UNO-300x247.jpg 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/a><br \/>\n<strong>phone + clock\/radio + iPod dock = UNO (Source: <a id=\"aptureLink_g9blv8ozhg\" href=\"http:\/\/www.bittelcom.com\/english\/images\/uno.jpg\">Bittelcom<\/a>)<\/strong><\/p>\n<p>12) HTNG: Hotel Technology Next Generation<br \/>\nFounded in 2002, the association exists to guide the behind-the-scenes technology into some form of sanity.  Hotel managers have notoriously fought with multiple booking, room-scheduling, point-of-sale, rate-spreading, appointment-scheduling in the past.  <a href=\"http:\/\/www.htng.org\" target=\"_blank\">HTNG<\/a> has guided vendors to unify their offerings to work together to meet the accommodation industry\u2019s needs.  They&#8217;re a &#8220;global trade association that fosters, through collaboration and partnership among hoteliers and technology providers, the development of next-generation solutions that will enable them to do business globally in the 21st century.&#8221;<\/p>\n<p>These requests have help push toward advanced Property Management Systems (yes, PMS) that can be smarter in ways managers have been table-pounding their fists for years ago.  Systems now exist that can handle point-of-sale transactions for multiple locations and still remotely turn-off HVAC systems in an unoccupied room.<\/p>\n<p>13) Hotel and Travel Blogs<br \/>\nI\u2019m sure some people still grab travel guide books like Fodor\u2019s, Lonely Planet, or Frommer\u2019s, but much like the newspaper industry, travel information has migrated online.  The people that still do pick-up these books are half \u201cI don\u2019t want to stare at a computer\u201d and half \u201cI want people to see that I\u2019m planning a trip.\u201d  Travel is massively broad topic to blog about and as a result, there exists a copious amount of sub-topic travel blogs.  Most bloggers get paid by their advertisers, by the hotel or airline industry, or indirectly by both.  At <a href=\"http:\/\/www.uberoom.com\" target=\"_blank\">&Uuml;beroom<\/a>, we\u2019re no different.<\/p>\n<p>A blog review MIGHT not make or break a hotel or bed &#038; breakfast, but high-traffic blogs like <a href=\"http:\/\/www.gadling.com\" target=\"_blank\">Gadling.com<\/a>, <a href=\"http:\/\/www.deliciousbaby.com\" target=\"_blank\">Deliciousbaby.com<\/a>, and <a href=\"http:\/\/www.jaunted.com\" target=\"_blank\">Jaunted.com<\/a> sure do command respect.<\/p>\n<p>14) Kiosks: Check-in\/Check-out\/Concierge<br \/>\n<a href=\"http:\/\/www.uberoom.com\/blogs\/2009\/10\/improved-hotel-customer-service-top-3-reasons-why\/\">As I wrote in Improved Customer Service: Top 3 Reasons Why<\/a>, the number of employees in the broader accommodation industry has declined for over a year now.  However, the decline in guests has outpaced the lay-offs.<\/p>\n<p>During this downturn, hotels are quickly learning the benefits of automation and <a href=\"https:\/\/www.uberoom.com\/blogs\/viewpage\/information-pages-2\/become-an-affiliate-6.html\" target=\"_blank\">affiliation<\/a>.  The very same kiosk technology that helps you check-out at the grocery store or print-out your boarding pass at the airport also arrived in your hotel lobby.  Not only are kiosks complimenting front desk employees, but your friendly concierge now has a department trainee as well.<\/p>\n<p>All this automation is great, but in order to improve the quality of their services, hotels are increasingly <a href=\"https:\/\/www.uberoom.com\/blogs\/viewpage\/information-pages-2\/become-an-affiliate-6.html\" target=\"_blank\">affiliating<\/a> with companies to provide everything from airport shuttles to <a href=\"http:\/\/www.uberoom.com\" target=\"_blank\">special packages<\/a>, but that detail is best left for another post!<\/p>\n<p>What will the next decade hold for the accommodation industry?  Will the current trend of automation continue or will guests push back and request more personal attention?  Let me know what you think.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I\u2019m still amazed at the mid- and upper-level hotels that continue to don\u2019t offer or, even worse, charge their guests for Wi-Fi.  In the very least, hotels should offer free Wi-Fi in a quiet area where guests can go to conduct business, away from the bar.  Hotelchatter.com does a thorough study each year and compiles a quick reference chart&#8230;<\/p>\n","protected":false},"author":1,"featured_media":53,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20],"tags":[26,18,91,25,24,90],"class_list":["post-41","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-bed-and-breakfast","tag-blogs","tag-green","tag-hotel","tag-information","tag-technology"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Accommodation Game Changers: The 14 Most Influential - Uberoom Blog<\/title>\n<meta name=\"description\" content=\"Technology is constantly changing the hotel guest experience. Read which 14 game changers will affect the industry for years to come.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.uberoom.com\/blogs\/2009\/11\/02\/accommodation-game-changers-the-14-most-influential-of-this-decade\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Accommodation Game Changers: The 14 Most Influential - Uberoom Blog\" \/>\n<meta property=\"og:description\" content=\"Technology is constantly changing the hotel guest experience. 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